![]() ![]() which translates into your desired outcomes (online and offline)Īn expansive view of what it means to use data online, both from the type of data perspective and the kind of desired impact perspective. to drive a continual improvement of the online experience of your customers and prospects,ģ. the analysis of qualitative and quantitative data from your website and the competition,Ģ. Not just clickstream analysis.Īs defined in my second book Web Analytics 2.0 is:ġ. ![]() This blog post is about web analytics 2.0. īefore we jump into tools a few key bits of context, after all context is queen!įirst Bit Of Context. They are on this list because IMHO they provide value and are better than their competition. None of these tools vendors have any relationship with Market Motive either. I do not have financial or equity or any other stake in any company mentioned in this blog post (except Google). I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. to be awesome you are likely to use one from each category. it is good to know what is out there and 2. You are not going to use all of them all at the same time (or with every client), but 1. My goal is to give you a list of tools that I use in my everyday life as a practitioner (you'll see many of them implemented on this blog). I was reflecting on that recently and thought it was incredible that in all my years of writing this blog I have never written a blog post, not one single one (!!), recommending tools for the complete web analytics 2.0 spectrum. What is the first thing you want when you think about web analytics? ![]()
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